E-valuate - Inward Focus

SOLUTIONS THAT CLOSE THE GAP BETWEEN STRATEGY AND EXECUTION

Strong Inward Focus has Direct Impact on Profitable Growth

“Many companies focus exclusively on communicating with customers, rather than employees. They tend to spend time on advertising programs for consumers, rather than communicating to their own people. Companies need to communicate on a proactive basis—not only during crises—with employees. My experience has shown internal marketing programs are just as critical as external ones.”— Farooq Kathwari Chairman, President and CEO of Ethan Allen Interiors Inc.

The truly strong and vibrant organizations position the employee audience at the same level – and in some cases, even higher – than customers, suppliers, and investors. They provide real foundation to the otherwise flimsy statement of “our people are our greatest asset.” These companies have learned that a strong inward focus has direct impact on their ability to generate client satisfaction and profitable growth, giving them a competitive edge.

Employees drive your organization's success or failure. Depending on their level of engagement, they can propel your business to new heights – or run it into the ground. You expect it's the former. Yet even organizations that appear successful may have significant employee issues that limit opportunities – for the company and employees themselves.

It's tempting to think your employees just don't care about the bottom line, but since they all have mortgages to pay, kids to feed, and retirement plans to fund, you know that can't be true. Surely, every member of the team wants your company to succeed.

The problem isn't a lack of motivation; it's a lack of focus. You simply aren't helping them zero in on the right issues - those areas that boost performance and efficiency levels. Employees want to contribute to the bottom line, but no one in the higher levels of management is telling them what, specifically, they need to do to achieve that.

Employees can't meet organizational goals because they are too busy fighting fires that arise during the workday. Their focus changes daily. Employees need a clear, practical way to understand exactly what they should be doing ... every hour of every day.

What companies really need is a methodology that creates long-term, sustainable, superior organizational performance by closing the gap between strategy and execution, properly focusing employee action, and giving them the information they need to make better, timelier decisions. Evaluate transforms individual employee actions into a unified effort in which everything everyone does is focused on driving the performance of the entire organization.